Top Games Most Popular Mobile Applications

The games by far are the most popular genre of applications, both in terms of number of downloads and the proportion of people who have downloaded. 60% of those who said they had downloaded an application within 30 days, said he had also played a game application during this period, followed by news, weather (52%), the map / navigation (51%) and social networks (47%). Shopping was much lower in the list of 24%.

The study also found different behaviors between the sexes use: Social networking and games were most popular among women (63% vs 58% and 53% to 42%, respectively), while productivity (29% vs 21%) and banking and financial applications (32% vs 25%) were more popular among men.